Lars Perner, Ph.D. Assistant Professor of Clinical Marketing Department of Marketing Marshall college of Business University of Southern California
7 Key Elements To A Perfect Product Launch Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your
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Introduction to the product life cycle, covering the life-cycle phases and typical marketing mix decisions for each.
An overview of marketing strategy issues, market research for strategic decision making, multiple product resource allocation, new product diffusion curve, and
Sheep and Goat Marketing Project – a national information resource for sheep and goat marketing, with special focus on the marketing of lamb and goat to the ethnic
The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
An organization’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and
Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product