Lars Perner, Ph.D. Assistant Professor of Clinical Marketing Department of Marketing Marshall college of Business University of Southern California

7 Key Elements To A Perfect Product Launch Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your

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Introduction to the product life cycle, covering the life-cycle phases and typical marketing mix decisions for each.

An overview of marketing strategy issues, market research for strategic decision making, multiple product resource allocation, new product diffusion curve, and

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The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

An organization’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and

Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product

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